I’ve been busy these last two days. Working Hard. SO hard. I was doing a website re-design, tweaking the branding, and punching up the social media impact. I was doing it for the art gallery/picture framing shop I work at in town. Now, I’m no web designer. I should say I have no official training, but I’ve been working at learning more with this website here at BottledSunshine.org, and was able to translate that over to the new Studio 33 website. I’ll post some screen shots, but feel free to go over to the OLD website. To tie in better with the email address, and save a bundle of money we went with a new url. Because I want you to be able to see both at the same time, at a big enough size to be viewed well, I’ll post the before and afters together.
Here is the original home page.
Here is the new home page.
Let’s point out the obvious. The color scheme has changed. The owner wanted to include aqua, and thought changing out the burgundy for navy would create a more crisp, shore-line look. A fresh re-branding if you will. But to be sure not to leave the old look entirely in the dust; we kept the column and the colors sage and white. Personally I love the look. It got freshened up, but still has the timeless feel of the store (it’s been under this name for 33 years!) We added a new updated picture of the owner to really round out the updates.
On to page two:
Here is where we really see the monotony of the original website. The same three column look was continued from page to page, and the sidebars stayed the same. Let me tell you I fought with that baby for a year now to reconfigure the column width or mix it up a bit. I found out yesterday YP had locked the configuration in, so at least it made me feel better about the fact I couldn’t do anything with it.
The corresponding page on the new website has one image added to it, but getting more are on my to-do list. Not only will we talk about the ready-made frame shop downstairs we plan to have a selection of the frames available for sale pictured on the page.
This page was more frustrating than most. Every time there was a new show I updated the website to reflect that. The only problem was the ability to add more than one photos…well it was like pulling teeth. Especially when the write-up about the show was long (like this one) because the vertical space we had was limited. So there was also no ability to keep record of older shows write-ups.
Here is my creative use of screenshot-ting, to include more of what I’ll be talking about. Drumroll please the website entered the 21st Century. We have a blog now, and can easily post more pictures, and leave events up on the website so we have an online record of past shows. You don’t know how excited I am about this.
Page 4 on the old website had a vertical ‘gallery’ of photos.
We still haven’t gotten to that stage on the new website, but we have added a page about Studio 33, to give more of a background of the history and to highlight some of our merchandise and the custom picture framing options we offer.
This was the one page on the old website that had a different layout. It was also probably the most helpful with a link to get directions.
This corresponding page on the new website is one I am particularly proud of. Not only did I manage to get a map in the sidebar of all the pages but the Welcome page (intentionally) I included easy directions from the three directions you can come to get here (South is Long Island Sound) and the fact that we are a train,bus and ferry, and the links to their websites for ease of getting tickets.
That’s the page in a nutshell. I still have to add photos of merchandise, framing jobs we have completed, and more of the inside of the store. So I know it’s not finished. And anyone that has any suggestions, you are more than welcome to make them! But for this week…I’m done.